LAB

Engineered for You.
Built for Beyond.

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Lightweight Magnesium Wheels Unlike Any Other

We create wheels unlike any other—made exclusively for you. 100% bespoke.

Lightweight Magnesium Wheels Unlike Any Other We create wheels unlike any other—made exclusively for you. 100% bespoke.

The Bespoke
Process

01 Design

Design

From initial sketches to precision engineering and sophisticated forging, every wheel is designed from scratch, tailored to your vehicle, your taste, your story, and your driving vision. No two are alike—just pure, individualized craftsmanship at the highest level.

02 Let’s Talk

Let’s Talk

After placing an initial deposit, you’ll be invited to an introductory consultation. Our team will learn about your story, your vision, and the vehicle your wheels will call home.

Design Collab Together with our professional design team, we’ll explore how your dream wheels might come to life—from proportions and styles to visual character. Our engineering team will then assess feasibility and prepare a detailed quote for your project.

03 Your Vision

Your Vision

Next, you’ll receive a series of unique design directions tailored to your vision. Each stage brings increased refinement, culminating in a selection of fully developed, production-ready concepts.

04 Seeing is Believing

seeing is Believing

You’ll also receive physical finish samples to experience materials and textures firsthand. Once you select your final design, it will never be offered to another client—we reserve it exclusively for you.

05 Delivery

Delivery

Once your final design is selected, our engineering team conducts a dedicated structural analysis—including Finite Element Analysis (FEA)—customized to your specific wheel and vehicle application.

With all technical refinements in place, your wheels are forged, precision-finished, and delivered. Made exclusively for you.